Marketing : Vote for the Best Advertising Agencies in Dubai
Marketing : Vote for the Best Advertising Agencies in Dubai

Marketing : Vote for the Best Advertising Agencies in Dubai

Top Advertising Agencies in Dubai : The Middle East and North Africa (MENA) territories are growing commercial hotspots. Advertising, especially mobile advertising has increased enormously in this region in recent times. Over the last few years, the Middle East had a small share in the global digital advertising expenditure.

In this article, we decided to look at Dubai, the capital of the United Arab Emirates, to gather a list of the most popular ad agencies and the ones most rated by customers.

If you are looking for an advertising agency in Dubai or if you are a regular customer this article is for you. The ranking of advertising agencies is dynamic, according to users’ votes so don’t hesitate to vote for your best agency in Dubai.

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Marketing : Vote for the Best Advertising Agencies in Dubai

According to eMarketer report in April 2017, paid media advertising outlays worldwide will increase 7.3% in 2017 to $583.91 billion. Growth will be roughly on par with previous estimates, and spending will rise steadily throughout the forecast period, driven by increased investments in the e-commerce industry and mobile ads. Digital will remain as the fastest growing medium with 14% in 2017.

Digital Advertising in the Middle East

In the recent years, experts have predicted that the Middle East and North Africa will show a strong growth in digital advertising. Is that true? We will be looking closely at the top trends in the region to better understand the market share and growth rates.

Read Also : Top 21 Advertising Agencies in Beirut, Lebanon (2019 Edition)

Advertising Spending in The MENA region

According to Statista, a year-on-year timeline presents the total advertising spending in the Middle East and Africa. In 2017, the region is expected to account for 4.1 percent of the global ad spend. Ad expenditure in the Middle East and Africa would amount to 24.25 billion U.S. dollars in 2017, up from 23.1 billion a year earlier, which would constitute a  growth rate of 5%.

Advertising Spending in The MENA region
Advertising Spending in The MENA region

However, a recent global ad spending forecast from Zenith had another opinion. According to the source, The MENA (The Middle East and North Africa) will be suffering from the low oil prices. The region forecast expected a decline in ad spend (-9%) in ad spend between 2016 and 2017.

Digital Advertising vs Traditional Advertising in the MENA

Although the Middle East has a small share in the global advertising spend, the region has become a hot spot for international companies. Unlike global markets, TV has the biggest share of Ad spending while only 10% of MENA ad spend is on the digital market according to Istizada, but I believe that the shift towards digital ads is going to catch up in the coming years. GCC countries are expected to grow faster than the other markets like Egypt (which has the biggest share of TV consumers).

Infographic : United Arab Emirates Facebook Users Stats
Infographic : United Arab Emirates Facebook Users Stats

Best Advertising Agencies in Dubai

After having a general idea of the advertising market in the Middle East, we invite you to look at the best Advertising Agencies in Dubai. The city is renowned for its luxury shopping, ultra-modern architecture and lively nightlife, but in recent years the advertising market has become increasingly present and communication, creative and advertising startups are growing exponentially to meet the growing demand of customers.

In this list, our experts have gathered a list of the most popular and creative agencies in Dubaï, between old and new, the list contains the major players in the sector, we let you discover its agencies and if you are a regular customer do not forget to express your opinion by leaving a vote to help us improve the ranking.

Vote for the best Advertising Agencies in Dubai

The complete list of advertising agencies in Dubai with Contact & Informations

Conclusion : Advertising in Dubai

UAE is still leading the digital advertising in the MENA region. The majority of international and local brands based in Dubai are heavily spending on digital. However, the agencies are outsourcing a big chunk of technical and creative work to Egypt, Lebanese and Jordanian startups.

Furthermore, and while TV advertising is still leading traditional advertising to dominate the biggest share of advertising in the region, digital ad spending market will continue to grow in 2017 with a huge opportunity to catch-up with global market rates in the coming years. The region cannot resist the global change in advertising.

Discover : Top 61 Advertising Agencies in NYC (2019 Edition)

Finally, clients have started demanding payment by results (ROI & Return on ad spend ROAS) as well as enhanced consumer insights and analytics. Even from creative agencies, as well as media buyers. This means the whole industry will shift into digital and sophisticated programmatic advertising which is more accountable.

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